This complex project has succeeded in telling the bulky story of a company with many brands to present: one integrated communication production must include them all.
It took a lot of effort to select a huge quantity of historical documents and archive images, but its' been an emotional trip!
Company website, e-commerce, community, blog, fan page: a transmedial project created to tell the brand's story, show the product range, involve users through the use of a non conventional language.
"Are you ready to dive into a riceTherapy website full of resources and strongly lift up the destiny of your dinners?"
Accounting, Project Management, Creative Direction: falling in love with the idea has taken me to cover all these roles.
Special thanks: smack Comunicazione di Parola
Chicchi di risk, Chicchilometro zero, Un chicco per tutti, chic chine e Galletti, Astroriso: what rice are you? Playing with the words in italian we have created "new" content to attract and engage different types of customers.
Destination thiruvantapuram (india) two very intense months.
While the content of dailies and magazines move onto tablets through, I explore innovative ways to organize news, designing an iPad-optimized magazine.
It meant reworking hierarchy, spaces and reinventing readability of content. The CMS behind the platform is very well developed, but times simply aren't ready: cost for content duplication and adaptation are too high.